Week 5-6

• Phase 1: Brief and Strategy

Week 7

• Phase 2: Trends and focus

Week 8

• Phase 3: Develop 3 design concepts that meet project objectives

Week 9

• Phase 4: Test the 3 concepts on audience/peers for feedback
• Phase 5: Refine concepts

Week 10

• Phase 6: Select one concept and fully develop it

Week 11

• Phase 7: Test the final solution on audience and refine accordingly
• Phase 8: Iterate

Week 12

• Phase 9: Present solution in a keynote presentation video