Encourage meaningful browsing

Be usable for both audience personas

Show the breadth and diversity of the collection

Ensure that the interface introduces users to The Science Museum

Other considerations

• Content has to be structured → users come to the page to find specific information
• A mixture of media was highly valued by the audience
• The museum wants to flip expectations from what the user thinks he/she knows, to tell them something new → they want to answer questions by leading users to new questions
• Include sources to remain a trusted source
• Don't rely on audience reading anything too closely, and convey dense information